The solution seemed to be in doing the job from start to finish myself. That decision made I started off on what's proved to be a lifelong love affair with graphic design.

I approach every job (large or small) as a working design that has a job to do. If a job looks great but is impossible to read (a situation we've all seen a lot of over the last decade or so), it's not good graphic design. How about a bright and colorful layout with type that's too small for the senior audience it's meant for. Perhaps it's a restaurant with a stylish black and white ad placement featuring a photograph that frankly doesn't look appetizing in black and white. One of the interesting differences I've identified between fine art and graphic design is this: fine art is about satisfying the artist and graphic design is about reaching a specific audience.

There are designers that have a certain look, you see a design and you go oh there's one of So and So's pieces. I've tried to approach things a little differently. I start by reaching an understanding of the project, ask what's the message, who is it trying to speak to. Once I understand the goals the project will often suggest a look for itself. My slogan is “graphic design that works”, another way of expressing that would be “a good design is a hardworking design”. That's what I aim for. Contact me and lets see how we can get your project working for you.